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July 23, 2018
I am thrilled to announce today that we are unveiling our updated WECU brand. Everything from a new logo, colors, and font are getting a makeover. However, a brand is much more than that - it is about living out our mission and values, delivering on our promises and sharing our story as we strive to make a meaningful difference in the lives of those we serve.
As a credit union born and raised in Whatcom County, a lot has changed since we opened our doors in 1936. Our revitalized look reflects how far we've traveled and is a nod to where we are going. We took a hard look at our mission and values as an organization and, with input from our members and community, crafted a brand identity that embodies our ongoing commitment to those we serve.
Over the next few weeks, you will see this new look everywhere including branches, social media, mobile and online banking, and very soon wecu.com. The emphasis on WE is a clear reminder that as a community, as neighbors and as friends, we are in this together.
Updating our brand is a rededication to where we've been and to where we are going. Thank you for your part in our journey and for helping us write new chapters yet to come.
It is a pleasure serving you and this beautiful place we call home.