David has served as WECU’s Chief Marketing Officer since 2016. He oversees brand strategy, digital marketing, advertising and promotions, product development, market and member research, community giving and goodwill, public relations and social media. He and his team strive to create authentic and meaningful engagement with members to deepen brand loyalty and relationships.
With a strong background in journalism and advertising, David emphasizes the creation of differentiating experiences that place member needs at the forefront of every decision.
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